03/17/2014 (press release: CambridgePRGroup) // BROCKTON, Mass. // Copeland Toyota
The Toyota Highlander was redesigned with a sleeker exterior for the 2014 model year, but its more stylish body is also proving to be safer. Recently receiving a 5-Star Safety Rating from the National Highway Traffic Safety Administration (NHTSA) in its New Car Assessment Program, the 2014 Highlander bested the four-star performance of its predecessor in the organization’s stringent crash tests.
To earn the NHTSA’s highest overall rating, the 2014 Toyota Highlander took home five stars in side-crash testing while achieving four-star scores in frontal-crash and rollover tests. Toyota’s redesigned SUV benefited from its eight standard air bags and the Star Safety System that comes with every new vehicle from the auto brand, including features like Brake Assist and Smart Stop Technology. When it comes to preventing collisions, the latest Highlander features a standard backup camera and is newly available with a Blind Spot Monitor with Rear Cross Traffic Alert, Lane Departure Alert with Automatic High Beam Headlights, a Pre-collision System with Dynamic Radar Cruise Control, and rear-parking sonar.
“After the tough crash testing from the NHTSA, it’s clear that the Highlander’s redesign was much more than just a facelift because the SUV is more crashworthy at its core than past models,” said Shahzad Shahab, general sales manager of Copeland Toyota, a Greater Boston Toyota dealer. “Buyers can also get more peace of mind with the optional active-safety technologies that can make accidents less likely to happen in the first place.”
The new technologies in the 2014 Toyota Highlander also extend beyond safety to the areas of convenience and entertainment. A 6.1-inch touchscreen is standard equipment along with Bluetooth connectivity and an in-dash shelf housing USB and power ports. Meanwhile, an upgrade to the Highlander’s XLE trim will get drivers an eight-inch touchscreen that integrates with navigation and the Entune App Suite. Buyers continue to respond positively to the Highlander’s new features, as the SUV achieved its best-ever February sales last month, moving more than 12,000 units for a 30 percent increase year-over-year.
About Copeland Toyota:
Family owned and operated since 1970, Copeland Toyota has long served Massachusetts drivers with exceptional Toyota sales, service and repairs. The dealership offers a knowledgeable and friendly sales team, a large inventory of high-quality new and used vehicles, and a state-of-the-art facility to cover every customer concern. Whether shoppers are seeking the best-selling Toyota Camry, the Toyota 4Runner SUV or the Toyota Prius hybrid, they can find what they’re seeking by visiting www.copelandtoyota.com or stopping by the dealership at 970 West Chestnut Street in Brockton, Mass. Copeland Toyota can also be liked on Facebook at www.facebook.com/copelandtoyota.
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