Car buyers get platinum-plated cover – at no cost

06/06/2012 (press release: Online PR) // Jane Whittle

Buyers of used cars from ACF Car Finance Limited are to be given a year’s free Maintenance and Breakdown Cover, based on RAC Warranty’s platinum product.

In a three-month trial starting from June, the national motor dealer will include the cover on all used cars sold – regardless of the vehicle’s age or mileage.

It provides for the cost of repairing or replacing virtually any mechanical or electrical component which could fail.

The cover was developed in conjunction with RAC Warranty by ACF Car Finance which says its aim is simply to help customers avoid hefty and unexpected repair costs.

RAC Warranty has extended the scope of its platinum product for the company by allowing it to be applied to vehicles up to ten years old, and with up to 100,000 miles on the clock.

According to Richard Cox, Head of Motor Operations at The Funding Corporation which owns ACF Car Finance, the cover’s main assurance will be peace of mind for the customer:

“Car technology is becoming increasingly complex and repair costs are ever-rising, meaning that the sudden failure of a component can produce a major financial headache.

“This product reduces considerably the likelihood of a person having to face a potentially crippling garage bill, since it covers up to a thousand pound’s worth of repair costs,” said Mr Cox.

He added that ACF Car Finance had decided to base its new offering on RAC Warranty’s most comprehensive level of component cover, rather than less costly alternatives.

The reason, said Mr Cox, was that it allows the repair or replacement of virtually all car components in the event of a failure, including even the factory-fitted air-conditioning and turbocharger.

Similar products, he said, are normally sold by used car retailers as additional extras to the cost of the vehicle, which means many customers do not choose not take up the option:

“Such a decision is entirely understandable from a short-term economic perspective, especially as the buyer might already be stretched financially after finding the money for a deposit and car insurance.

“However, we regard such cover as an important safeguard – and so took the decision to treat this as a customer service rather than a commercial offering from which we could profit.

“The cover will be completely free for twelve months, after which time customers can choose whether to purchase additional cover at their own expense,” added Mr Cox.

– ENDS –

Official launch date: Friday 1 June.

ACF Car Finance Limited (www.acfcarfinance.co.uk) is Britain’s leading supplier of high-quality used cars to people whose credit status might otherwise prevent them from obtaining vehicle finance. ACF Car Finance has earned a strong reputation within the finance and motor industry for its standards of customer care, and the quality of the friendly, professional advice provided by members of its fully-trained team.

ACF Car Finance Limited. Registered in England number 4757280. Registered office address: International House, Kingsfield Court, Chester Business Park, Chester CH4 9RF.

Jane Whittle

Marketing Manager

01244 625 683

[email protected]

Social Media Tags:ACF Car Finance

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