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The rules announced Tuesday would forbid business operators from faking statistics or information about their product orders, sales and user reviews to mislead customers. They would also be banned from fabricating consumer views to hurt the reputations of their rivals.
Other practices targeted include using data, algorithms or other means to redirect web traffic from their rivals or create obstacles that would prevent customers from installing or running rival services.
The regulator also proposed banning a practice known as “choosing one from two,” in which companies make exclusive agreements with merchants that prevent them from selling on rival e-commerce platforms. SAMR investigated Alibaba (BABA) over such issues earlier this year, eventually slapping the company with a record $2.8 billion penalty.
Businesses that “seriously” violate the rules would be forced to publicly apologize and commit to fixing their issues, in addition to whatever punishment regulators decide, SAMR…
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