ASMR: Design Museum unveils a brand new exhibition in regards to the tingling taboo

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Written by Leah Dolan, CNNLondon, UK

ASMR — short for autonomous sensory meridian response — is a physical sensation that has dominated a corner of the internet for the best part of a decade. It has a dedicated following, with more than 14 million monthly searches on YouTube, and has launched entire careers, where digital creators ever so gently release ASMR-inducing content — soap-cutting, slime-kneading and whispered role play all fall under the perplexing genre — in the hopes of gaining loyal viewers.

Usually experienced alone, in a bedroom or somewhere private (some have admitted to feeling an irrational “shame” when engaging in ASMR viewing), the rise of ASMR has been linked with our increasingly isolating digital age.
The exhibition at the Design Museum in London hopes to legitimize the often clandestine practice of ASMR.

The exhibition at the Design Museum in London hopes to legitimize the often clandestine practice of ASMR. Credit: Ed Reeve

Now, a new exhibition, “Weird Sensation Feels Good: The World of ASMR,'” at the Design Museum in London seeks to take this very private…

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