EI is the New Fashion, Avatr Creates “0” Series
- Avatr 011, a limited edition emotional intelligent electric coupe SUV co-designed by MMW premieres, limited to 500 units worldwide.
- Matthew M. Williams (hereinafter referred to as MMW), co-founder of 1017 ALYX 9SM and creative director of French luxury fashion brand Givenchy, is the guest-designer of Avatr 011.
- Sharing similar design concepts with MMW, Avatr 011 perfectly merges emotional intelligence and fashion.
- Avatr 011 will be officially released with pre-orders available in Q2 of this year, and delivered in Q4.
SHANGHAI, April 13, 2022 /PRNewswire/ — The first co-designed limited-edition model for Avatr, the Avatr 011, premiers with a unique world standing. Matthew M. Williams (hereinafter referred to as MMW), co-founder of 1017 ALYX 9SM and creative director of French luxury fashion brand Givenchy, shared a collection of mysterious co-created videos and artworks on his personal social platform, to unveil Avatr 011.
As the first model of the Avatr brand’s fashion crossover “0” series, Avatr 011 was jointly designed by Matthew M. Williams and Nader Faghihzadeh, Chief Design Officer of Avatr, with a limited number of only 500 units available worldwide.
“The Avatr 011 truly integrates the essence of fashion and technology and we are honored to bring forth pioneering works that represents the times,” said Ms. Wang Lin, Chief Marketing Officer of Avatr Technology.
Avatr and MMW share similar design concepts
With its futuristic design concept, its visually stunning casual luxury style and humanistic approach, the Avatr 011 has become a masterpiece that takes the lead in trends for future automobiles.
The fashion design philosophy and iconic elements of MMW are on full display with this release.
As the guest-designer of Avatr 011, Matthew M. Williams said: “I am excited about this project and its inspiration; Avatr’s concept of exploring new fundamental features for the future of automobiles coincides with my desire…