10/17/2012 (press release: OnlinePR) // ACF Car Finance Limited
A national used car group which opens its website for customers to comment on their buying experiences has this month (October) posted its one thousandth review.
The four-figure milestone was reached just over one year after ACF Car Finance started giving buyers a platform to air their views, and to grade the company with one to five stars.
Following its launch, the website drew praise from various industry bodies, including the Finance and Leasing Association which commended its “openness and honesty”.
Comments from customers appear against the showroom from which they bought their car, giving other prospective buyers in that region a candid appraisal of the quality of service on offer.
Reviews, say the company, are never censored for negative feedback. Only issues undergoing resolution, and comments in possible breach of data protection laws, are disallowed.
If neither of these restrictions apply, says ACF Car Finance, customers are at liberty to comment on any aspect of their experience, including the service they received and the vehicle itself.
Norman Beaumont, Sales and Marketing Director of ACF Car Finance, says that because reviews are only accepted from bona fide customers, their credibility is not in doubt:
“In contrast to some consumer review websites, such as those in the hotel industry, we can provide an absolute assurance about the provenance of the comments that are published.
“They are exclusively from people who have been through the entire buying process, and who are now driving around in the cars which we supplied.
“In other words, these reviews are not skewed by praise or criticism from people with other agendas, but are simply what genuine customers feel about the company,” said Mr Beaumont.
ACF Car Finance, which has a national network of used car showrooms, is the retail subsidiary of non-prime lender The Funding Corporation which was established just over ten years ago.
Virtually all cars supplied by ACF Car Finance are funded by loans from its parent, and arranged on behalf of people whose credit status excludes them from bank borrowing.
“Customer review platforms such as this, provided by the direct supplier of the goods and services, are extremely rare in the used vehicle motor sector,” said Mr Beaumont.
“The fact that so many buyers are clearly keen to comment, and that our review pages are among the most visited on the website, shows the value of letting people have their say,” he added.
The review website can be seen at www.ACFCarFinanceReviews.co.uk/
ENDS
More press information from PR consultant Jon Boston on 01768 895 225 (jon@jjbpr.co.uk)
or Marketing Manager Jane Whittle on 01244 625 683
ACF Car Finance Limited (acfcarfinance.co.uk) is Britain’s leading supplier of high-quality used cars to people whose credit status might otherwise prevent them from obtaining a car loan. ACF Car Finance has earned a strong reputation within the finance and motor industry for its standards of customer care, and the quality of the friendly, professional advice provided by members of its fully-trained team. The company has a Facebook page at www.Facebook.com/ACFCarFinance, and can be followed on Twitter at www.Twitter.com/ACFCarFinance.
ACF Car Finance Limited. Registered in England number 4757280. Registered office address: International House, Kingsfield Court, Chester Business Park, Chester CH4 9RF.
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