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San Jose, California , USA, Sept 06, 2021 — /EPR Network/ —
The global Digital Signage Market is anticipated to reach USD 31.71 billion by 2025, expanding at a significant CAGR of 7.9% during the forecast period. Digital signage is also termed as dynamic signage, is an advanced form of silver casting in which multimedia or video content is presented in public places for advertising or informational purposes. It mainly comprises a playback device or computer connected to a bright digital screen like plasma display or LCD. It is exclusively used in banks, schools, airports, office buildings, and others.
The factors that are playing a major role in the growth of digital signage market are the developing infrastructure in the emerging countries, acceptance of digital signage in the commercial sector, the rising use of enhanced technology in display sector, and the increasing demand for customized software and solutions. However, the growing trend of broadcast or online advertisement may restrain the overall market in the years to come. Digital signage market is segmented based on product type, component, technology, application, and region.
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Digital Signage Type Outlook (USD Million; 2014 – 2025)
- Video walls
- Video screens
- Transparent LED screens
- Digital posters
- Kiosks
- Other
Digital Signage Component Outlook (USD Million; 2014 – 2025)
- Hardware
- Software
- Service
Digital Signage Technology Outlook (USD Million; 2014 – 2025)
Digital Signage Application Outlook (USD Million; 2014 – 2025)
- Retail
- Corporate
- Banking
- Healthcare
- Education
- Transportation
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The key players of digital signage market are Samsung Electronics, Omnivex Corporation, Panasonic Corporation, Microsoft Corporation, Winmate Communication, Inc., KeyWest Technology, Inc., LG Electronics, ADFlow Networks, and NEC Display Solutions, Ltd. These players are concentrating on inorganic growth to sustain themselves amidst fierce competition.
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