Partnership with the Women’s Sports Foundation includes program funding and one-of-a-kind “Gallery of Greats” experience and memorabilia exhibit in New York City, immersing fans in the legacy and future of female athletes
PLANO, Texas, July 26, 2023 /PRNewswire/ — Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, today announced it is expanding its “All-In with Frito-Lay” initiative through a $400,000 contribution to the Women’s Sports Foundation (WSF), a national non-profit that expands access and opportunities for girls and women in sports so they can play, compete, and lead without barriers.
“Last year, Frito-Lay pledged to increase accessibility in sports and break barriers for young athletes across the country. We’re continuing this legacy to help approximately 50,000 girls and women join and stay in sports,” said Brett O’Brien, Chief Marketing Officer of Frito-Lay North America. “As the FIFA Women’s World Cup captivates the world and inspires fans, we are proud to champion, spotlight and help make the sporting dreams of young athletes a reality.”
All-In With Frito-Lay Initiative
The ‘All-In with Frito-Lay’ initiative, established in 2022, is a three-year, $1 million commitment to increase equity in soccer. Frito-Lay’s donation to WSF will help girls pursue their passion in sports by increasing access and opportunity across the country, including programming for 8,000 girls actively playing soccer.
The funding will enable WSF to train and work directly with 1,000 coaches through the organization’s “We Play Interactive™” training resource, a free digital platform that helps professionally develop and train coaches and program leaders to create environments where all girls can thrive. These coaches will reach an estimated 50,000 girls in their sport-based community programs.
“Our Foundation’s vision is a future where every girl and woman have equal…