The “Athleisure Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Type, Category, Distribution Channel and Geography” report has been added to ResearchAndMarkets.com’s offering.
The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028.
Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities. These clothes and footwear can also be worn as casual wear at workplaces or while attending social events.
Based on type, the athleisure market is segmented into top wear, bottom wear, footwear, and others. In 2020, the bottomwear segment led the market, while the footwear segment is expected to register the highest CAGR in the athleisure market during the forecast period.
In 2020, North America dominated the global athleisure market. The rising trend of fitness and health consciousness is generating demand for comfortable and fashionable activewear. Furthermore, several manufacturers concentrate on specific activewear product categories and offer tailored gear that is best suited to individuals.
The rising participation of working women in domestic sports and fitness activities in the region is expected to drive the market during the forecast period. The e-commerce industry across North America is on the rise and consumers are increasingly buying products on online retail channels.
The rapid penetration of e-commerce in the region is providing growth opportunities for athleisure manufacturers as it helps them to cater to a larger customer base. Furthermore, the growing influence of lifestyle blogs and celebrity endorsements in marketing athleisure items to a broader customer base favors the market progress in the region.
Europe ranked third, in terms of share, in the market for athleisure in 2020. The growing awareness about health and fitness among European consumers is bolstering the sales…