GM pauses promoting on Twitter after Elon Musk takeover

GM pauses advertising on Twitter after Elon Musk takeover

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New York
CNN Business
 — 

General Motors is pausing its advertising on Twitter now that the social media platform is owned by Tesla CEO Elon Musk, the company said in a statement Friday.

The nation’s largest automaker said that it is making the change while it evaluates “Twitter’s new direction.” It said it will still utilize the platform to interact with customers but will not pay for advertising.

“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising,” the company said in an emailed statement.

Musk took control of Twitter Thursday evening, ending a six-month round of on-again-off-again negotiations and court wrangling about purchasing the social media platform. Ahead of closing the deal he was…

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