Hiyaah Power and Chase Consulting Use Text4baby To Empower Women

02/07/2012 // Washington, DC // bibijarvis // Hiyaah Power

Hiyaah Power and Chase Consulting and Associates announced that it has partnered with text4baby (http://www.text4baby.org) – the first free texting service to provide health information to pregnant women and new moms from pregnancy through a baby’s first year.

Hiyaah Power (http://www.hiyaahpower.com) will promote text4baby on its website, with its national strategic partners online via social media and during local outreach events across the United States.

“Every woman deserves access to information that will help her give her baby the best possible chance at a healthy start in life,” said Judy Meehan, CEO, National Healthy Mothers, Healthy Babies Coalition. “It’s partners like Hiyaah Power and Chase Consulting and Associates (http://www.chaseconsultingintl.com) that are making it possible for text4baby to deliver health messages to those who need them most.”

Women who sign up for the service by texting BABY to 511411 (or BEBE for Spanish) receive three free SMS text messages each week timed to their due date or baby’s date of birth. These messages focus on a variety of topics critical to maternal and child health, including birth defects prevention, immunization, nutrition, seasonal flu, mental health, oral health, safe sleep, and more. Text4baby messages also connect women to prenatal and infant care services and other resources.

Niambi Jarvis, Founder of the Hiyaah Power community said, “Text4Baby is the perfect convergence of technology usage with gender advocacy. We look forward to assisting with getting women signed up for the program across the country.”

According to the National Healthy Mothers, Healthy Babies Coalition, each year in the U.S., more than 500,000 babies are born prematurely and an estimated 28,000 children die before their first birthday. The infant mortality rate in the U.S. is one of the highest in the industrialized world, and for the first time since the 1950s, that rate is on the rise. Research shows Over 85% of Americans own a cell phone and 72% of cell users send or receive text messages.

Text4baby is made possible through a broad, public-private partnership that includes government, corporations, academic institutions, professional associations, non-profit organizations, and more. Founding partners include National Healthy Mothers, Healthy Babies Coalition, Voxiva, CTIA – The Wireless Foundation, and Grey Healthcare Group (a WPP company) and text4baby’s Founding Sponsor, Johnson & Johnson. Federal government partners include the White House Office of Science and Technology Policy, the U.S. Department of Health and Human Services, the U.S. Department of Defense Military Health System, the U.S. Department of Agriculture, and the U.S. Consumer Product Safety Commission. Free messaging services are generously provided by participating mobile operators, including Alltel, Assurance Wireless, AT&T, Bluegrass Cellular, Boost Mobile, Cellular South, Cellcom, Centennial Cellular, Cincinnati Bell, Cricket, Metro PCS, nTelos, Nex-Tech Wireless, Sprint Nextel, T-Mobile, U.S. Cellular, Verizon Wireless, and Virgin Mobile USA.

About the National Healthy Mothers, Healthy Babies Coalition

The National Healthy Mothers, Healthy Babies Coalition (HMHB) is the only coalition of its kind, which acts as a catalyst for change by creating partnerships among community groups, nonprofit organizations, professional associations, businesses and government agencies. The Coalition promotes optimal health for mothers and babies, and works to strengthen families and build healthy communities.

About Hiyaah Power Inc. and Chase Consulting and Associates

Hiyaah Power is a dynamic online community that consists of a network of over 40,000 women in 40 states, the UK and Caribbean. It was created to serve as an online conduit of information for women. Information includes the following topics: professional development (for profit and non-profit), holistic counseling and healing resources, and news on leading edge organizations that expand a woman’s empowerment base. Whether clients are looking to improve corporate branding strategies or, redesign business models, or increase awareness online and using social media, Chase Consulting & Associates provides strategic marketing services to facilitate the development of effective marketing strategy and campaigns.

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