LA Kings and Orange County Marketing; a Cinderella Story

06/14/2012 // (Blog: diyinstitute) // Mission Viejo, CA, United States // McClain Concepts

Orange County marketing company McClain Concepts, based in Mission Viejo, CA, has always loved a good underdog story. With the Los Angeles Kings bringing home the Stanley Cup, their story has come full circle, and the company explains why the win is so notable, particularly in the area of Orange County public relations.

Read the full story on:Orange County Public Relations; when Hollywood Endings become Reality

This year’s Stanley Cup Finals between the Kings and Devils produced many recurring media themes, from the well-endowed woman lurking behind Pete DeBoer to the numerous gaffes produced by Los Angeles’ local media. For those that focused on the business side of the game, a common topic became the lackluster national TV ratings in the United States.

The Stanley Cup: The Ultimate Grassroots Marketing Tool

More Reading:The Los Angeles Kings will parade the Stanley Cup around Figueroa Street on Thursday afternoon for the first time in franchise history…

Why the Kings won: They shut down the stars

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