Marketing expert, bestselling author, and Non-Obvious thinker Rohit Bhargava to … – Press Release

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Serving as the official meeting of Argentum, the year’s most important gathering of senior living professionals will return in-person in Minneapolis, with a focus on strategies and solutions to succeed in a reshaped world

MALVERN, Pa., April 30, 2022  /PRNewswire-PRWeb/ — The 2022 Senior Living Executive Conference (SLEC), the official annual meeting of Argentum, the leading national association exclusively dedicated to supporting companies operating professionally managed, senior living communities, today announced its keynote speaker.

Rohit Bhargava, innovation and marketing expert, will share a candid and fast-paced session on “How to Lead the Future with Non-Obvious Thinking,” at 8 a.m. Tuesday, May 17. His session will reveal the five habits of non-obvious thinkers that will help leaders:

  •     Shift perspective and shape organizations to better navigate change and disruption.
  •     Understand future customers and prepare organizations to serve needs that customers haven’t asked for yet, but will.
  •     Discover ideas from other sectors and expertly apply them to your organization.

Bhargava is the Wall Street Journal best-selling author of seven books on topics as wide-ranging as the future of business, building a trustworthy brand, and how to go beyond diversity to create a more inclusive world. His signature book, Non-Obvious, has inspired more than 1 million readers to shift their perspective.

As a “non-boring” keynote speaker, Bhargava has been invited to deliver multiple TEDx talks and taken the stage at more than 500 events in 32 countries around the world. He is also an adjunct professor of marketing and storytelling at Georgetown University and writes a monthly column for GQ magazine in Brazil. His insights have been featured on NPR, Fast Company, CNN, and the Harvard Business Review. The keynote session is generously sponsored by Optum.

“We are looking forward to bringing our community together again for this premier in-person event,” said James…

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