- Inclination toward natural fragrance formulations to set the tone of innovation in North America car air freshener market; companies keenly leveraging different ways to understand customers’ needs better
- Expanding product portfolio and rise in purchasing power to create massive revenue streams in U.S. and Canada
ALBANY, N.Y., March 27, 2022 /PRNewswire/ — The North America car air freshener market has witnessed a perceptible shift toward natural fragrances and formulations based on herbal ingredients. Numerous brands have come to strategically position their products at various retail stores as part of their promotional initiatives. The valuation of the regional market is projected to exceed US$ 1.3 Bn by 2031, advancing at a CAGR of 4% during the forecast period of 2021–2031.
Companies in the North America car air freshener market are undertaking line extension strategies particularly for hanging car air fresheners to reap abundant revenue gains. These products have been viewed as inexpensive, and, thus have witnessed wider commercialization, notes an in-depth study on the North America car air freshener market.
Changing regulatory standards in North America have raised significant concerns of aerosol propellants and allergens on human health in the existing formulations, notably during the COVID-19 pandemic. In response to this, aromatherapy researchers are striving for new formulations based on essential oils including citrus oil, eucalyptus, and magnolia. They are found to be useful in reducing motion sickness when travelling in cars.
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Key Findings of North America Car Air Freshener Market Study
- Need for Innovations in Natural Fragrances to Generate New Revenue Streams: Companies are keen on adopting natural fragrances in air fresheners for odor control in vehicles. This has spurred research into new fragrance compounds based on magnolia,…