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More than 70 percent of my revenue comes from take-out and delivery orders, so an internet outage is the kiss of death
ST. PETERSBURG, Fla. (PRWEB)
August 26, 2021
RabbitRun Technologies announced today that its solution is being successfully used by pizza shop operators to optimize sales in the unique business conditions brought about by the global pandemic.
Accompanying this announcement, RabbitRun is simultaneously releasing this case study that highlights the experience of Local Pizza Co., which is located near the company’s headquarters in St. Petersburg, FL.
Like many restaurants operating through the pandemic, Local Pizza is heavily reliant on take-out and delivery business. And, with a growing part of his business originating through online food platforms, owner Milen Kolev made the conscious decision to embrace technological tools that increased the productivity of his employees, and enhanced the customer experience, including:
● Cloud-based point-of-sale system that ties into food delivery apps;
● Cloud-based phone system with caller ID and screen pops;
● Cloud-based automated SMS text messaging;
● Internet connected sensors, and;
● Streaming content and security systems.
At first, Kolev took it for granted that his local cable company would be able to deliver the consistent and reliable broadband internet service that his business demanded. He soon realized however that this was not the case. And because his business had become so reliant on the technology, every glitch in connectivity translated into lost profits.
In fact, with each internet outage the problems compounded when:
● Orders from food delivery services were not received;
● Credit card transactions could not be processed;
● Customers could not reach the store by telephone to check on orders;
● Counter staff could not reach customers or coordinate with delivery drivers.
With internet problems happening weekly, the problem quickly became untenable. ““More than 70 percent of my revenue comes from take-out and delivery orders, so an internet outage is the kiss of death,” said Kolev. “These situations created havoc with both the staff and our customers because none of our systems worked reliably.”
To solve the dilemma, Kolev initially implemented a 4G failover solution that would switch his data connection to a cellular modem when a cable outage occurred. Although this provided an improvement, it was far from perfect, Working with his local MSP (managed service provider), Kolev ultimately found a better solution from RabbitRun. Unlike a basic 4G modem, the RabbitRun intelligent edge solution uses SOHO SD-WAN technology to fix internet problems seamlessly.
Guy Fawkes, Owner of TELEPATH Communications (Kolev’s MSP) says: “Since the pandemic started, demand for solutions that can fix problem internet connections is the highest it’s ever been. Home offices and small businesses like Local Pizza depend on their cable broadband for their livelihood. When my customers encounter issues with that broadband reliability, RabbitRun is my go-to solution.”
‘The difference is like night and day. Even with my previous 4G failover solution, an internet outage was always harrowing,” said Kolev. “All of my critical systems would stop working temporarily, and would work sub-par while on the 4G connection because some applications hogged all the bandwidth. RabbitRun fixed everything. Now, business does not grind to a halt when a problem occurs. The phones keep ringing and the POS system can still process orders.”
The full case study is available on RabbitRun’s website at https://www.rabbitrun.io/local-pizza-depends-on-soho-sdwan/
About RabbitRun Technologies
RabbitRun Technologies manufactures innovative SD-WAN products powered by agile Edge devices, transforming applications and services using the internet. We offer channel partners easy to deploy solutions that reduce support costs, increase reliability, and improve customer satisfaction. Products are sold through telecommunications technology indirect sales channels, focusing on key networking needs of the underserved SOHO SD-WAN and Remote Worker markets.
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