10/30/2014 (press release: CambridgePRGroup) // PEABODY, Mass. // Acura of Peabody
The Acura ILX launched for the 2013 model year with the aim of courting younger buyers, and for the 2016 model year, the premium sedan is ready to take things to the next level with the 35-and-under crowd. Slated to debut at the 2014 LA Auto Show next month, the 2016 Acura ILX will be significantly refreshed inside and out to offer a more engaging look and feel.
Already attracting more buyers under 35 years old than any other entry-premium model, the ILX will boost its appeal to young professionals with a responsive new powertrain, bolder exterior styling and an upgraded cabin for the 2016 model year. Acura appears to be withholding the juicy details until the model’s Los Angeles debut, but the brand has suggested that the 2016 ILX will follow in the footsteps of the larger Acura TLX by providing a sportier feel and a greater breadth of comfort, convenience and safety features.
“We expect that the revamped Acura ILX will have a more aggressive demeanor on the outside as well as under the hood, but it won’t lose its focus on value in the process,” said Joel Avery, general manager of Acura of Peabody, a Massachusetts Acura dealership. “The 2016 model will be packed with the intuitive in-car technologies that younger buyers are looking for, whether they want to integrate their smartphone apps or just want to be safer out on the road.”
Earlier this year, the long list of premium features in the current Acura ILX helped the sedan earn the 2014 IntelliChoice Best Overall Value of the Year Award in the Premium Compact Passenger Car category. The 2015 ILX comes standard with Bluetooth HandsFreeLink, a Keyless Access System and pushbutton ignition, a USB jack, Pandora Internet radio integration and a Multi-View Rear Camera. Buyers have responded to that value in recent months, with sales of the ILX rising by 7 percent in September and 6 percent in August compared to the same months in 2013.
About Acura of Peabody:
Thanks to a complete commitment to the Acura Total Luxury Care (TLC) philosophy from the sales, parts and service teams, Acura of Peabody has the best customer satisfaction and retention rates of any Acura dealership in the Northeast. They offer an extensive inventory of new and used Acura models backed by a service center with the highest customer loyalty in the Northeast. Visit their website at www.acuraofpeabody.com, like them on Facebook at www.facebook.com/acuraofpeabody, visit their Acura showroom and service center at 233 Andover Street in Peabody, Massachusetts, or call them at 888-825-7965.
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