Shopping highs for moody lows – New study looks at the impact of using shopping … – Press Release

A recent study from reveals that people who opt to shop when they’re feeling depressed end up with far more problems than they started with.

MONTREAL, May 1, 2022 /PRNewswire-PRWeb/ — Josephine Bonaparte was reported to be a notorious spender, once purchasing 900 dresses in the span of a year. From a psychological standpoint, there are several plausible theories to the explain her extravagant spending style. Her relatively humble beginnings, her harrowing time in prison, Napoleon’s frequent absences and his family’s blatant dislike of her, just to name a few. One theory is as good as the next, but what is clear is that spending money in order to find happiness is a short-term solution at best. Moreover, recent research from indicates that using shopping to allay bouts of sadness can actually lead to even more troubles.

Analyzing data collected from 14,669 people who took the Shopaholic Test, PsychTests’ researchers examined a sub-sample of the population who indicated that they when they feel depressed, shopping makes them feel better (categorized as “Moody Shoppers”). Compared to people who don’t use shopping as a source of comfort (“Balanced Shoppers”), the differences in thinking style and spending habits were staggering. Here’s what PsychTests’ study revealed:

> When shopping in a store or online, 86% of Moody Shoppers said that they end up spending more than they intended (compared to 34% of Balanced Shoppers).
> 66% said that they get so excited by shopping that they don’t realize how much they shell out (compared to 11% of Balanced Shoppers).
> 68% shop even when they know they can’t afford to (compared to 16% of Balanced Shoppers).
> 57% spend more on non-essentials (clothes, accessories, gadgets) than essentials (bills, food, rent) (compared to 12% of Balanced Shoppers).
> 32% have maxed out their credit cards as a result of their shopping sprees…