Leading Fast Casual Franchise Introduces New Technology to Revolutionize the Drive-Thru Experience for Guests and Franchisees
DENVER, March 29, 2023 /PRNewswire/ — Smashburger, the leading fast-casual restaurant chain renowned for its smashed-to-order-burgers, today announced the launch of its first Virtual Drive-Thru located at the newest corporate-owned restaurant in Houston, Texas. An extension of the traditional drive-thru experience, the Virtual Drive-Thru allows customers to seamlessly place an order online or through the Smashburger app, then pull through the designated parking lane where their food will be delivered to the driver by a Smashburger team member. First introduced at the beginning of 2022, the Virtual Drive-Thru prototype, coupled with Smashburger’s refreshed kitchen design, reinforces the brand’s commitment to innovation and staying in lockstep with the increased consumer demand for convenience and accessibility.
“Smashburger has always been committed to providing our customers with the best possible experience. this is why we are thrilled to be introducing our new prototype offering a more convenient way for our customers to order their favorite burgers. Smashburger wants to meet our customers where they want to be met, and the increased use of mobile ordering has led us to this new Virtual Drive Thru design,” said Carl Bachman, President of Smashburger. “We understand consumers’ need for convenience, and speed of service as a result of ever-evolving dining habits stemming from the pandemic. This design provides both. By adding this element, our franchisees have more flexibility in their site selection process, and assurance that guest demand is consistently being met. We are excited to partner with experienced operators to open additional Smashburger Virtual Drive-Thrus across the country.”
Smashburger’s Virtual Drive-Thru implements Curbit’s digital ordering system that gives guests an exact wait time for their order and ability to track…