Led by Redesigned Models, Subaru Earns Best-Ever Monthly Sales in July

08/14/2014 (press release: CambridgePRGroup) // RAYNHAM, Mass. // Mastria Subaru

Subaru received a big sales boost following the redesign of its Forester compact SUV for the 2014 model year, and now its sales appear destined for the stratosphere after the launches of the redesigned 2015 Subaru Legacy and Outback. The automaker attracted its best-ever monthly sales last month, with five of its vehicles setting either July or all-time sales records.

Currently Subaru’s best-selling vehicle, the Forester moved 14,524 units in July to secure record monthly sales, while the popular XV Crosstrek had its best sales month since debuting for the 2013 model year, totaling 6,603 units. The Legacy and Outback each rode their recent redesigns to July records along with the affordable Subaru BRZ, which hit the market for the 2013 model year as the automaker’s first rear-wheel-drive sports car.

“In recent years, Subaru has released a constant stream of either new or redesigned models that have quickly impressed car shoppers, and that has helped the automaker achieve 32 straight months of year-over-year sales growth,” said Chris Dunn, general manager of Mastria Subaru, a Greater Boston Subaru dealer. “Each vehicle redesign has broadened the brand’s appeal by significantly improving fuel economy, spaciousness and ride quality without sacrificing Subaru’s signature all-wheel-drive capability in the process.”

With its sales increasing by 49 percent compared to July 2013, the Subaru Legacy midsize sedan saw the greatest year-over-year growth for the brand last month, selling 4,679 units. Rated at 36 mpg on the highway, the base 2015 Legacy returns four more miles per gallon than its predecessor thanks to a newly standard Lineartronic continuously variable transmission (CVT), a 10 percent boost in aerodynamic efficiency and a refined 2.5-liter four-cylinder Boxer engine that now produces 175 horsepower. Inside, buyers enjoy more cabin space, a quieter ride and a standard rearview camera for detecting obstacles when backing out of parking spaces.

About Mastria Subaru:

Since 2004, Mastria Subaru has served its customers with outstanding Subaru service, sales and parts. With a customer-first attitude and a willingness to go the extra mile, Mastria offers Massachusetts Subaru fans a wide selection of Subarus, whether it is an Outback, Legacy, BRZ, Forester, Impreza, WRX or Tribeca. With a state-of-the-art Subaru service center, their dealership is well equipped to service all your vehicle’s repair needs. Located at 1255 New State Highway in Raynham, Massachusetts, Mastria can be reached by phone at 888-820-9015 or online at www.mastriasubaru.com, and they can be found on Facebook at www.facebook.com/MastriaSubaru.

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