TAAT® to Acquire Break Free Smoking Cessation Mobile App – TAAT Global Alternat… – Press Release


LAS VEGAS and VANCOUVER, British Columbia, March 03, 2023 (GLOBE NEWSWIRE) — TAAT® GLOBAL ALTERNATIVES INC. TAAT TOBAF 2TP (the “Company” or “TAAT®”) is pleased to announce that it has entered into a definitive agreement dated December 14, 2022 and as amended by amending agreement dated March 1, 2023, with Boksburg Ventures Inc. (“Boksburg”), an arm’s-length party, to acquire Break Free™ (the “Proposed Transaction”). Break Free™ is a smartphone application (the “App” or “Break Free”) utilizing multiple patent-pending mechanisms to holistically analyze the behaviours of adult smokers for the purpose of providing cessation strategy recommendations. No finder’s fee is payable in connection with the Proposed Transaction. The Proposed Transaction is subject to the approval of two-thirds of the votes cast at the Boksburg shareholders meeting to be held on April 10, 2023. The Proposed Transaction is not subject to TAAT® shareholder approval. The Company anticipates that Break Free™ could play a strategic role in the marketplace positioning of its flagship product TAAT®, a nicotine-free and tobacco-free alternative to tobacco cigarettes. TAAT® is presently sold in thousands of retail stores across the United States, as well as online through the TryTAAT.com shopping portal.

Break Free™ Summary

Break Free™ is an iOS and Android based mobile application that uses a holistic approach to first monitor and track smoking related habits of adult tobacco users, analyze the habits, and then suggest customized changes that are specific to each adult smoker to ensure personalized care and attention. The Break Free™ mobile app uses state-of-the-art technologies, including a companion diagnostics module to help adult smokers personalize and customize the use of currently available FDA-approved smoking cessation devices, augmented and virtual reality mental health simulations, and circadian rhythm sensors to monitor actigraphy, sleep/wake cycles, and snoring to…