The Beijing Municipal Bureau of Sports Hosted a Media Briefing to Announce the U… – Press Release

BEIJING, Aug. 21, 2023 /PRNewswire/ — The media briefing for the Sports Services Section of the China International Fair for Trade in Services 2023 (CIFTIS) took place on the morning of August 14 in Beijing. The section, which is one of the nine sections of CIFTIS, will be held in Beijing’s Shougang Park on September 2.

During the briefing, Ge Jun, deputy director of the Beijing Municipal Bureau of Sports, announced that the Sports Services Section of CIFTIS will be hosted by the Beijing Municipal Bureau of Sports and organized by ADG Expo Group. With the theme of “Unveiling the Splendor of Sports in Beijing“, this section aims to facilitate trade and cooperation in sports services and provide a platform for international communication within the sports industry. Various activities, such as exhibitions, forums, business docking, and supporting events, will be organized around the highlights of internationalization, specialization, marketization, and technologization.

Engaging Displays Across Six Exhibition Areas

The Sports Services Thematic Exhibition spans an area of 13,200 square meters offline. It is located in Halls 6 and 7 of the Shougang Park. The exhibition is divided into six main areas, each focusing on different aspects of sports services. These areas include smart sports, ice and snow sports, sports consumption, sports equipment manufacturing, sports events, and sports integration. Within these areas, there are nine major categories of sports services represented. 119 enterprises (institutions) have confirmed their participation in the offline exhibition. This means that the occupation rate of exhibitors is 100%. It is worth mentioning that among these participants, 56% are international enterprises, and 40% are Fortune 500 or industry leading companies. Furthermore, an impressive 96% of the booths at the exhibition are custom-built. In addition to the offline event, there will also be online participation from 353 enterprises (institutions).