11/21/2012 (press release: OnlinePR) // UK // Jessica Baldwin
For those looking to aid weight loss – a new innovative product has arrived to the UK in the form of a fragrance! Face life with a smile and slim with the global phenomenon that is PRENDS-MOI – the world’s first slimming fragrance from Velds. Pends Moi 100ml is just £29.99 and available at The Fragrance Shop.
Developed at the illustrious French perfume house Robertet, this best selling fragrance has a UK waiting list of over 6,000 eager customers, prior to its launch exclusively at The Fragrance Shop and www.thefragranceshop.co.uk.
The Science
Designed to ‘slim with pleasure’ PRENDS-MOI is based on extensive aromatherapeutic and ‘neurocosmetic’ research and contains active ingredients including ‘Betaphroline’ which when it comes in to contact with keratinocytes (cells found in the outer layer of the skin) will induce the release of B-endorphins present in the skin. A ‘pleasure message’ is transmitted through the neurotransmitters (impulse from a nerve cell to another nerve, muscle, organ or other tissue) to the hippocampus (the ‘odour brain’) triggering an immediate sensation of well being, a reduction in stress and an increase in contentment reducing the need to overeat and the scents slimming action is activated.
A ‘Slimming Complex’ formulated with caffeine, carnitine and spirulina extract activates the two key enzymes directly involved in lipolysis (fat degradation). Generously spritz in the morning, concentrating on the neckline and the forearms throughout the day when the need for snacking arises. Further results can be achieved by lightly massaging into targeted areas, morning and night to help sculpt and slim the contours of the body. It’s important to spray generously so the formula sufficiently comes into contact with the epidermis (top layer of the skin).
Trial Results
A trial study by BIO-EC (Centre of Biological Research and Cutaneous Experimentation) of women aged between 18 and 70 years who were not either on a diet or medical or dermatological treatment during the whole duration of the study revealed the following results after 28 days of regular use;
82% felt a feeling of comfort after application
75% thought it had a pleasant fragrance and they would wear it every day
73% felt a feeling of pleasure
75% felt it limited the need to snack
70% felt a feeling of well being
70% felt it acting on their eating behaviour
The Fragrance
PRENDS-MOI caresses the skin like rushing water delivering aquatic, fruity and floral scents from a fantasy Garden of Eden…
Top notes, with lively accents of bergamot, mandarin and grapefruit, are placed in a deliciously fresh ambience. The middle notes are a flight of floral scents where jasmine responds to ylang-ylang and freshly picked lilac. The base notes combine musk and vanilla with patchouli and the woodsy intensity of sandalwood. With a low alcohol content, PRENDS-MOI is perfect for those who love summer all year long.
Joyce Musy, creator of Veld’s, continues along the path of eminently innovative products by imagining a new fragrance gesture, combining the pleasure of a real fragrance with the desire for a beautiful silhouette, the dream of every woman when spring arrives…
NOTES TO EDITORS
JOYCE MUSY, is the creative soul of VELD’S and a pioneer on a quest for global beauty! Joyce is a woman of character who loves to feel beautiful and to feel good.
Joyce Musy started her career as a model in the 1980s during which she strode down the runways for the most celebrated French fashion designers. Those years on the podiums permitted Joyce Musy to acquire a strong sense of fashion as well as beauty and to reluctantly observe the harmful effects on the skin of repeated makeup sessions during the fashion shows, and the stress of shootings and traveling.
She very early became aware of the fragility of the epidermis and the lack of real solutions, of a beauty treatment that would give the skin back the substance, radiance and density of youth. An “extraordinary” care product that would act in depth, but that would also provide the face with a visible and instant beauty makeover.
From one meeting to the next, over the following years, Joyce Musy became acquainted with the medical field formed friendships with aesthetic surgeons and internationally renowned researchers, which allowed her to understand the skin’s mechanisms.
She saw up close the evolution of aesthetic medicine techniques that, while opening up still more specialized possibilities, left the quality, health and beauty of women’s skin aside.
Armed with this observation, she launched into a new battle: she decided to look for a new and original solution with scientists specialized in bio-botany to provide women with a global and natural response to beauty and anti-aging solutions.
-ENDS-
Notes to editors:-
Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.
All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents including; Joop Homme, Marc Jacobs Daisy and Paco Rabanne 1 Million.
Further information/samples/photography from:
Wendy Campling/Nicola Boniface/Jessica Baldwin/Tania Row
Sparkle PR Ltd Press Office
Tel. 020 8686 8441/020 8256 0574/020 8686 3141
Social Media Tags:Joop Homme, Marc Jacobs Daisy, Paco Rabanne 1 Million, The Fragrance Shop
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