Tourism plan targets route again to half one million guests

Tourism plan targets route back to half a million visitors

Cayman Islands tourism leaders today unveiled a comprehensive action plan for the recovery of the industry following the devastating impact of the coronavirus crisis.

The plan, titled ‘RB5 – The Road Back to 500K Air Arrivals’, sets out a strategy to attract high-spending travellers and cater to the needs of more health-conscious visitors.

It also outlines a pivot to a more sustainable tourism strategy, citing increased demand for less crowded ‘natural destinations’ as a likely consequence of the pandemic.

The only mention of cruise tourism in the document is a reference to the fact that government has abandoned plans for cruise ship piers in George Town Harbour.

The strategy does not address immediate issues, such as a timeline for the resumption of commercial air travel into the Cayman Islands.

It focusses on the medium-term development of the destination, measures to support struggling businesses and unemployed workers, and strategies to help out-of-work Caymanians retool…