Dallas, Tx, 09/29/2015 /SubmitPressRelease123/
A major question that many businesses have today is “in a social media, digital technology driven world, should I abandon the use of traditional marketing strategies?” Or in other words, do the use of traditional advertising forms like posters, business cards, and even radio and television have the same impact on generating buzz about a business, product, service, or idea as before? The answers to both questions depend on several factors including:
What type of business one is in?
What is the marketing budget of a business?
What marketing strategies have worked best for one’s business in the past?
When social media marketing and digital marketing strategies grew in popularity, small to mid-sized businesses found themselves more able to stay competitive with an arsenal of new impactful yet cost-effective tools. Twitter marketing, branded content, blogging, and other forms of social media and online advertising helped usher in a new day and age for businesses that lacked big brand advertising budgets traditionally reserved for large companies. In present times; however, it seems that even those entities choose to put more of their advertising dollars in the more trendy marketing tactics of today.
So do present times call for the most popular present marketing measures? Some marketing experts say absolutely! But are traditional forms of advertising deemed things of the past? The same experts also say absolutely not! According to social media marketing expert Sarah Beacom of SocialCentiv, a company that developed a platform that assists businesses with increasing engagement on Twitter, when it comes to traditional marketing and digital marketing, “Both of these marketing avenues can work together in order to benefit one another.”
Beacom says in a recent blog “Traditional Marketing vs. Digital Marketing: What is Right For You?” that “It’s a necessity for any business to market their product or services to an audience, but the number of ways in which a business can accomplish marketing and advertising is continuously growing.”
She goes on to point out the advantages of both techniques. With traditional marketing Beacom notes that multiple forms have been perfected over time and have demonstrated high rates of success and are perfectly understood by the public. For example there is no need to explain the function of a radio commercial or magazine ad to consumers. The pros of digital marketing include the fact that it is more accessible and affordable for most businesses, and can be “stretched in different ways.”
In order to tell what the best types of marketing strategies are for one’s business there are three key things to consider:
Who are your prospects? – Understand your target audience inside and out when it comes to how they like to communicate with brands. This aids in learning their language in terms of what is needed to ensure that your marketing messages are well received.
Where are your prospects? – Are your prospects most likely to be searching for your offer online? On a mobile device? On Twitter? If your prospects are online or relentlessly using social media, then this is where you should also be.
What’s in your arsenal per your budget? – Traditional platforms like radio and television are usually costly to advertise on. Therefore, if it isn’t in the budget, alternatives like Twitter marketing may be a better route to take.
With whatever method a business chooses to utilize to reach potential customers it is also important to continually evaluate the results of the effort, and keep an open mind about adopting more innovative strategies for increasing business success as they come along.
Macy English, SocialCenitv
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