Why follow a fixed Press Release Format Press Releases as we all know are made, submitted and released to bridge the information gap. The mediums are particularly used by the news media agencies; people in general, businesses etc to send out the news stories to journalists and media outlets. With a fixed press release format we are telling the media and the journalists that we have sent to them news story (PR) and not an article.
Press Release format
Headline – We start off with the headline. The headline tells the readers what the PR is about. It must be build with attractive words so that the people willingly click on the headline and read further.
The Summery Paragraph – This paragraph begins with the date and location. What follows is the gist of the news story. In few lines the readers get to learn about the news in the PR. The interestingly formatted summery paragraph generates more interest amongst the readers and hence forces them to read through the rest of the press release. If not written well, this summery paragraph will lead the readers away.
Body of the PR – News story can be divided into paragraphs, cleverly leading the leaders through the news. Again we need to take care of what, how, where, and when, not to forget that we need to sum up the whole news story in 2 or 3 paragraphs in not less than 250 words and in not more than 500 words.
Company Information – Writing a small paragraph telling the people about the company sending out the press release is a must. We need to give out our information to the people helping them to learn about the company itself and its managers.
Contact information – This is the most necessary part. It ensures that the journalists, the media and the people in general will be able to reach out to you in case they need any clarifications. Do not forget to include the name of the person to contact in case of any queries, his telephone numbers and e-mail address is important.
PR credibility plays a great part. Formatting the PR in correct PR format tells the media that you are sending out correct and honest information about your business. As such, the biggest part of your business promotion gets taken care off. Thus, with the inclusion of the contact address in the PR i.e. the parts of honesty, integrity, trust and reputation gets handled when you put your news release in the PR format.
To learn more about sending n online press release visit CaymanMama.com Press Release Distribution service.
